Making a
Public Service Announcement
Making a
Commercial
Commercials are attempts by
producers to encourage you to buy their products.
Public service announcements are commercials that sell ideas instead
of products. A public service announcement should attempt to convince people of
a particular idea.
Steps in creating commercials or public service announcements:
1. Decide
on the specific message of your commercial or announcement.
2.
Decide what audience you will be targeting.
3.
Choose the idea or story of your commercial or announcement--the way you
willtell the audience your message.
4.
Decide exactly what the viewer will see and hear.
- Choose the shots carefully.
pan-camera moves from left to right or right
to left
zoom-going from a wide angle shot to a
telephoto shot or from a telephoto shot to a wide angle shot.
high
angle--shot in which the camera is above the object or person, looking down
on it.
low angle--shot in which the camera is below
the person or object, looking up at it.
side angle--shot in which the person is seen
from a side-view.
- Storyboard
your commercial or public service announcement. Draw a rough sketch of each
shot. Write down what you will say when you are shooting.
Adapted from material received at a SchoolNet program held at Lee Eaton
Elementary in Nordonia Hills.